Sales Representative – Heineken Beverages (South Africa)
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Sales Representative – Heineken Beverages (South Africa)
Reference: 136583 • Closing Date: 19 May 2025
Are you a driven sales professional who loves building lasting customer relationships and bringing iconic brands to life? Do you thrive in a competitive, fast-paced environment where your creativity and commercial insight directly impact business growth? If so, we’d love to meet you.
Who We Are
Heineken Beverages (South Africa) is part of a global family committed to brewing and distributing world-class beverage brands. Our portfolio—anchored by the legendary Heineken® lager—also includes a range of premium beers, ciders, and non-alcoholic beverages designed to suit every palate. In Free State West, we’re passionate about connecting our brands with local customers, retailers, and hospitality partners while upholding the highest standards of quality, responsibility, and sustainability.
Your Mission
As a Sales Representative based in the Bloemfontein area, you will be the face of Heineken Beverages in Free State West. Your primary goal is to grow brand awareness, secure shelf space, and exceed sales targets by forging strong relationships with on-premise and off-premise customers. You’ll collaborate closely with the Sales Manager, the wider sales team, and marketing colleagues to deliver data-driven recommendations that help retailers reach their business objectives.
What You’ll Do
• Build & Nurture Relationships
Cultivate and maintain positive, trust-based partnerships with existing and new accounts—from bottle stores and supermarkets to bars and restaurants.
• Drive Sales Growth
Consistently achieve and exceed monthly sales targets through proactive prospecting, upselling, and strategic promotions. Sales Representative.
• Data-Led Recommendations
Leverage sales analytics and market insights to advise customers on the optimal product mix, pricing strategies, and promotional tactics.
• Market Intelligence
Stay ahead of competitor activity, industry trends, and consumer preferences in the Free State West region to identify new business opportunities.
• Brand Activation
Plan and execute in-store activations, tastings, and special events that elevate brand visibility and encourage trial.
• Cross-Functional Collaboration
Work hand-in-hand with marketing, logistics, and finance teams to ensure seamless order fulfillment, stock availability, and promotional roll-out. Sales Representative.
• Continuous Improvement
Share innovative ideas for sales processes, customer engagement, and team effectiveness. Take ownership of your personal development through training, mentorship, and on-the-job learning.
What You Bring
• Education & Experience
• Bachelor’s degree or Diploma in Sales, Marketing, Business Administration, or related field (preferred).
• Minimum of 3 years’ proven success in a sales role—ideally within FMCG or alcoholic beverages.
• Commercial Acumen
• Strong numerical literacy and business sense for forecasting, budgeting, and negotiating.
• Track record of hitting or surpassing revenue goals through strategic planning and tenacity.
• Personal Traits
• High energy, resilience, and a competitive spirit.
• Exceptional interpersonal and communication skills—confident engaging with decision makers at all levels.
• Adaptable, with the ability to flourish in a dynamic, goal-oriented environment.
• Technical Skills
• Proficiency in CRM systems, Microsoft Office Suite, and data-analysis tools such as Google Analytics or Power BI.
Why Heineken Beverages?
• Industry Authority & Innovation
Join a reputable global brewer recognised for our commitment to quality, sustainability, and responsible drinking.
• Career Development
Benefit from structured training programmes, mentorship from seasoned leaders, and clear pathways for advancement.
• Inclusive Culture
Work within a supportive, diverse team that values every voice and celebrates our shared successes.
• Competitive Package
Enjoy an attractive salary, performance-based incentives, and comprehensive benefits aligned with your expertise.
• Local Impact
Play a pivotal role in growing our footprint across Free State West, contributing to the local economy and community events.
How to Apply
Click here to apply for Sales Representative
[Click here to apply for the Sales Representative] This is a Heineken career portal website
Or visit https://careers.theheinekencompany.com/SouthAfrica/ and search for the Sale Representatives Job post
If you’re ready to take on this exciting challenge and shape the future of beverage sales in Free State West, please submit:
• Your up-to-date CV
• A brief cover letter highlighting your most relevant achievements and why you’re passionate about our brands
Send your application to Heineken Career Website with “Sales Representative” – by 19 May 2025.
Equal Opportunity & Inclusion
Heineken Beverages (South Africa) is an equal-opportunity employer. We actively encourage applications from candidates of all backgrounds, including those with disabilities. Our recruitment process aligns with our Employment Equity Plan and committed to creating a workplace where everyone feels valued, supported, and empowered.
Join us on our journey—let’s build iconic brands together.
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